Marketing ROI Calculator | Free Interactive Tool

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Turn Your Marketing Data Into Boardroom ROI

1. Business Funnel

2. Team & Manual Work

3. Cost Inputs

4. Assumptions

5. Contact & Results

Avg. leads/month * How many leads do you generate monthly? MQL → SQL % * Percent of leads qualified as Sales Qualified Leads SQL → Opp % * Percent of SQLs that become Opportunities Opp → Won % * Percent of Opportunities closed as Won Avg. Deal Value (USD) * Sales Cycle (days) *

Team FTEs supporting manual work * Avg. Salary per FTE (USD/month) * Manual hours/month (team) * % Tasks automatable *

One-time License Cost (USD) * Implementation Cost (USD) * Monthly Recurring Fee (USD) * Annual Support Cost (USD) * Ramp-up Period (months) * Industry

% Increase in conversion rate (from automation) * Expected increase in funnel conversion % (realistic: 10-30%) % Decrease in sales cycle length * Expected reduction in average sales cycle days (realistic: 5-30%) % Improvement in lead quality *

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